Beauty is a valued quality in our society, so much so that beauty is stressed and emphasized in everything, including the self storage industry. Long gone are the days of entering a dusty, enthusiastically air- conditioned building; Today, self storage facilities are sleek and modern, meeting the demands of the always trendy consumer. Additionally, so much of business is now conducted through the internet that customers can form an opinion of your business based off its web page design, which is where aesthetics come into play. It is so important to have a well designed website, visually and navigation wise. You want your customer to be entranced by the design of the website, but also still be able to navigate your website with ease. The unique combination of a visually appealing but easy to access website is what will draw your customer in, pique their curiosity and perhaps spur a visit to your self storage facilities. Remember that even though performance is what counts in the long run, presentation is always imperative.